BMWs lined up in the SeatGeek Stadium parking lot before the test driving begins.

Curious drivers and die-hard BMW fans from all around the Midwest stayed at the Hampton Inn to visit SeatGeek Stadium last May for an exclusive BMW driving experience. Attendees who were lucky enough to reserve their spot online were able to get a 1-on-1 with the new BMW i5 eDrive40 and the BMW 540i xDrive sports sedans. In addition, BMW displayed its latest cars and set up a variety of interactive displays for eager test drivers. Those who test drove the cars on the Stadium’s West lot exited the vehicles with smiles on their faces. 

“The SeatGeek Stadium Sports Complex has hosted large scale music festivals, concerts, professional soccer, professional rugby, and many more events. I am excited that we can add premiere driving experiences to that list and continue to showcase the versatility of our stadium,” said Mayor Steven Landek.